Make Use of Software Leads and Software Appointment Setting to Run an Effective Campaign
Marketing campaigns for software firms are slightly difficult to handle because in terms of product reception software is not exactly something that sells on the spot and clients would readily purchase upon hearing of it. When it comes to making more software sales, a software firm must employ effective strategies that are known for getting results and that has proven to be beneficial to the efforts of a software firm in increasing their sales. For this, a software firm can consider software telemarketing as a way to do this. With the services they offer such as lead generation for software firms and appointment setting services, software telemarketing can become the only thing a software firm could need in order to market their products and services effectively.A software firm that wants to market their products and services effectively must plan ahead with what strategy to make use of in terms of increasing their clientele, locating additional prospects, and of course, how to turn them into sales. A software firm, especially if already in dire need of achieving an increase in figures, cannot afford to have failure within their chosen approach as it could cost them all that they’ve already built up. This is why many have chosen to utilize third party services such as software telemarketing in order to aid them. Telemarketing has already proven itself as a sales and marketing solution and gets the results that many business owners want to see. When it comes to the generation of software leads, telemarketers are your best bet. And when it comes to helping you out in getting business deals with your prospects, software telemarketing also does quite well with software appointment setting.Utilizing software telemarketing is quite simple. If you do make use of it as part of your marketing strategy, then the first step should be with having software leads generated for you. These leads, as you may be aware of, are very important to any business that wants to increase their clientele; software leads such as ERP leads are very valuable and helpful to a software firm that wants to find people looking to purchase their ERP software. Telemarketers are known for their skills when it comes to creating high-quality software leads. When it comes to lists and databases that yield good results, then you can trust a software telemarketing firm has the right tools and staff for the job at hand. Now, the next thing to aim for is to get some software appointments. Software appointment setting functions by making use of software leads in order to make contact with prospects. Once a telemarketer gets a hold of a decision maker, then they proceed to introduce the company they are calling for, what the company does and what it offers, and how it can be beneficial to the client.Software telemarketing offers these services to software firms that need it at reasonable prices. When it comes to being effective, only a few can beat software telemarketing, and not only that, it also is one of the best ways to achieve an effective marketing strategy from a third party that doesn’t weigh so much on your costs. Software telemarketing is worth giving a try if your software firm wants to see better results out of your marketing campaign.
Understanding Trend Time Frames and Directions
There have been students asking in the Instant FX Profits chat room about the current trend for certain currency pairs. In return, I reply with another question, “According to the past 5 minutes, 5 hours, 5 days or 5 weeks?” Some traders may not be aware that different trends exist in different time frames. The question of what kind of trend is in place cannot be separated from the time frame that a trend is in. Trends are, after all, used to determine the relative direction of prices in a market over different time periods.There are mainly three types of trends in terms of time measurement:
1. Primary (long-term),
2. Intermediate (medium-term) and
3. Short-term.These are discussed in further detail below.1. Primary trend A primary trend lasts the longest period of time, and its lifespan may range between eight months and two years. This is the major trend that can be spotted easily on longer term charts such as the daily, weekly or monthly charts. Long-term traders who trade according to the primary trend are the most concerned about the fundamental picture of the currency pairs that they are trading, since fundamental factors will provide these traders with an idea of supply and demand on a bigger scale.2. Intermediate trend Within a primary trend, there will be counter-cyclical trends, and such price movements form the intermediate trend. This type of trend could last from a month to as long as eight months. Knowing what the intermediate trend is of great importance to the position trader who tends to hold positions for several weeks or months at one go.3. Short-term trend A short-term trend can last for a few days to as long as a month. It appears during the course of the intermediate trend due to global capital flows reacting to daily economic news and political situations. Day traders are concerned with spotting and identifying short-term trends and as such short-term price movements are aplenty in the currency market, and can provide significant profit opportunities within a very short period of time.No matter which time frame you may trade, it is vital to monitor and identify the primary trend, the intermediate trend, and the short-term trend for a better overall picture of the trend.In order to adopt any trend riding strategy, you must first identify a trend direction. You can easily gauge the direction of a trend by looking at the price chart of a currency pair. A trend can be defined as a series of higher lows and higher highs in an up trend, and a series of lower highs and lower lows in a down trend. In reality, prices do not always go higher in an up trend, but still tend to bounce off areas of support, just like prices do not always make lower lows in a down trend, but still tend to bounce off areas of resistance.There are three trend directions a currency pair could take:
1. Up trend,
2. Down trend or
3. Sideways.1. Up trend In an up trend, the base currency (which is the first currency symbol in a pair) appreciates in value. For example, if EUR/USD is in an up trend, it means that EUR is rising higher against the USD. An up trend is characterised by a series of higher highs and higher lows. However in real life, sometimes the currency does not make higher highs, but still makes higher lows. Base currency ‘bulls’ take charge during an up trend, taking the opportunities to bid up the base currency whenever it goes a bit lower, believing that there will be more buyers at every step, hence pushing up the prices.2. Down trend On the other hand, in a down trend, the base currency depreciates in value. For example, if EUR/USD is in a down trend, it means that EUR is declining against the USD. A down trend is characterised by a series of lower highs and lower lows, but similarly, the currency does not always make lower lows, but still tends to make lower highs. The downward slope of lower highs is formed by the base currency ‘bears’ who take control during a down trend, taking every opportunity to sell because they believe that the base currency would go down even more.3. Sideways trend If a currency pair does not go much higher or much lower, we can say that it is going sideways. When this happens the prices are moving within a narrow range, and are neither appreciating nor depreciating much in value. If you want to ride on a trend, this directionless mode is one that you do not wish to be stuck in, for it is very likely to have a net loss position in a sideways market especially if the trade has not made enough pips to cover the spread commission costs.Therefore, for the trend riding strategies, we shall focus only on the up trend and the down trend.
Healthcare Environmental Issues and Opportunities
The healthcare industry affects the lives of virtually everyone in the United States. According to the Centers for Medicare and Medicaid Services (CMS), healthcare expenditures will account for approximately 17% of the Gross Domestic Product this year. Many activities in the healthcare industry result in land, water or air pollution. Much of the waste is recyclable and consists of paper, cardboard, glass, plastic and metals. There are two other types of solid waste in healthcare: regulated medical waste and hazardous or chemical waste. Additionally, hospitals discharge large amounts of wastewater and release air emissions from their facility operations.Oftentimes, hospital services are decentralized, departmentalized, or even managed by contracted services. There may be little or no centralization of efforts. There may be minimal regard, knowledge or control over minimizing waste or environmental impact. If healthcare organizations really want to decrease costs and reduce their carbon footprint, they must embrace sustainability with the full support of top management. They must pay close attention to what they purchase and what they discard.There are many variables affecting healthcare waste minimization:* The types of products and materials purchased* The types of waste segregation systems* The degree to which wastes are identified* The locations of the waste generationHealthcare wastes can be categorized as:* Municipal* Recycling (Pennsylvania Act 101, for example)* Regulated medical waste (Bio-hazardous or Red Bag Waste)* Hazardous waste (listed and characteristic waste, commingled waste, pressurized containers and ignitable gas, and universal waste)* Universal Waste (Batteries, Fluorescent Bulbs, Electronics, Mercury-containing Equipment)* Waste water, Storm Water and Air EmissionsMunicipal Waste:The United States healthcare industry generates 6,670 tons of waste per day, most of which is solid or municipal waste. Of this solid waste, more than half is composed of paper and cardboard. Hospitals with excellent recycling programs recycle over 40 percent of their total municipal waste.Recycling:Many states mandate commercial and residential recycling of a wide range of materials. For example, Pennsylvania Act 101 mandates recycling in Pennsylvania’s larger municipalities and requires counties to develop municipal waste management plans. The goals of the Act are to reduce Pennsylvania’s municipal waste generation; recycle at least 25% of waste generated; procure and use recycled and recyclable materials in state governmental agencies; and educate the public as to the benefits of recycling and waste reduction.Municipalities must collect at least 3 of the following materials: clear glass; colored glass; plastics; aluminum; steel and bimetallic cans; high grade office paper; corrugated paper and newsprint. Commercial, municipal and institutional establishments are required to recycle aluminum, high-grade office paper and corrugated paper in addition to other materials chosen by the municipality. Leaf and composting are required to be separated from municipal waste. Businesses, including hospitals, are encouraged to help reduce waste by purchasing products that are durable, repairable, recycled, recyclable and/or have minimal packaging, and to find other uses for surplus goods instead of throwing them away.Regulated Medical Waste:Industry best practices for red bag waste are between one and three pounds of red bag waste per patient day, yet many hospitals still treat 25 to 30% percent of their total waste stream as infectious. Bio-hazardous waste includes sharps, pathological waste, blood and blood products, blood-soaked items, and non-regulated chemotherapy waste. Most patients in medical-surgical rooms generate little, if any, infectious waste, however, there may still be reluctance on the part of hospitals to “source-separate” the bio-hazardous waste at the patient’s bedside or at the place of treatment. Some healthcare organizations still consider all waste generated in a patient’s room as red bag waste even when the waste contains no visible blood. Hospitals may fear that they will be cited with a violation should an item of trash be discarded improperly.Progress in pharmaceutical technology has reduced the need for surgical interventions. Changes in healthcare reimbursements have decreased the length of stay in hospitals and increased home care and outpatient healthcare. Healthcare products are being packaged more efficiently and the use of plastics instead of glass has lessened the weight of many products. Despite all these advances, the widespread purchase and use of “disposables” in healthcare has created large amounts of waste that cannot easily be recycled. Many “single-use” medical devices can be safely sterilized and reprocessed and used many times. This can save healthcare organizations significant dollars by minimizing their need to purchase single use items.Hazardous Chemical Waste:The healthcare industry generates only small quantities of hazardous chemicals relative to the amount of municipal solid waste or bio-hazardous waste. Hospitals that own research laboratories generate greater volumes and more diverse types of hazardous chemicals. Healthcare laboratories that perform diagnostic testing often use a large volume of a few chemicals such as xylene, alcohol and formalin in their processes. Some labs recycle and reuse chemicals to avoid the cost associated with hazardous waste disposal and repurchase of new materials. Other labs are equipped with chemical analyzer systems with reagent reservoirs that reduce the total amounts of chemicals used and waste generated.Wastewater Discharge:Most healthcare facilities discharge wastewater to Publicly Owned Treatment Works (POTW). Dischargers are classified as major based on an assessment of six characteristics: (1) toxic pollutant potential; (2) waste stream flow volume; (3) conventional pollutant loading; (4) public health impact; (5) water quality factors; and (6) proximity to nearby coastal waters.Healthcare Wastewater Best Practices include:* Limit the use of water discharged through conservation and reusing water wherever possible.* Train employees to use water more efficiently.* Post signs at all floor drains and sinks to discourage employees from using drains to dispose of oil, vehicle fluids, solvents, and paints.* Use non-toxic floor cleaners or “Green Chemicals.”* Consider capping off unused floor drains.* Prevent any spills and drips from reaching the drain.* Know where your floor drains discharge.* Set up a preventive maintenance program for inspecting and cleaning floor drains, traps and oil/water separators.Air Emissions:Hospitals may generate air emissions from boilers, emergency generators, sterilization chemicals (ethylene oxide), air conditioning and refrigeration, paint booths, and laboratory fume hoods.Boilers: Many hospitals operate industrial boilers, which generate criteria pollutants (NOx, SO2, particulates, CO) as well as hazardous air pollutants. NOx emissions from boilers are the most serious criteria air pollutant generated by the healthcare industry. Click here for information regarding EPA’s new HAP regulations for boilers.Incinerator emissions: As a result of the Medical/Infectious Waste Incinerators HMIWI rule, most facilities no longer have on site-incinerators.Healthcare Sustainability:Through training, education, source-separation, environmental purchasing, energy conservation, recycling initiatives and waste minimization, a green initiative will have a major impact on reducing waste and pollution. Healthcare facilities should organize a multi-disciplinary team of healthcare professionals and establish a sustainability program if they haven’t already done so. A Green Team will reduce waste from healthcare operations while saving money. Paying attention to the little things pays big dividends. It is also an important component of any organization’s public relations and marketing arsenal.