Post about "Investing"

7 Real Estate Marketing Tools You Should Be Using Right Now

Real Estate Marketing Tools- TraditionalAside from the well-known bandit signs and billboard signs, there are many other traditional real estate marketing tools that are still working for many professionals in the industry. While online real estate marketing is still raking in most of the real estate sales and leads, it’s foolish to ignore other avenues that are still generating clients and revenue for some of the most prolific real estate agents and companies in the world.Seven Offline Real Estate Marketing Tools You Should be UsingTo help you get a better idea at what offline real estate marketing tools are working in this online marketing-driven climate, I’ve put together some of the most effective offline realtor tools for you:1. Host a Broker Event. This will help you network with the people in your industry about the topics that matter most. This is an excellent way to keep an ear to the ground and possibly get ideas for your blog, fill holes in your marketing strategies and even come to an agreement with colleagues that might find clients you need, but they have no use for.2. Print Media. A standard-bearing classic in offline real estate marketing tools, be sure to invest in professional designs and printing materials only. Stick with the basics here: research papers, white papers, product descriptions, brochures, marketing material, etc. Whatever will get your message out there and keep screaming it once your client gets it home and reads it.3. Support Local Organizations and Charities. From sponsoring a local baseball team to adopting a highway, there are tons of ways that you can give back to the community. Not only will this establish you as a pillar of the community, but your name will become instantly recognizable.This comes into play when a community member’s friends or family are looking for a real estate person in the area-guess whose name is on the tip of their tongues? Be sure to be selective and choose organizations that are inline with your message and values.4. Press Releases. The goal here is two-fold. First, you want to get informative press releases out that establish your real estate agency as the “go to” firm in the area. These releases have to be timely, well-informed and address all of the latest topics and breaking news in the area.This will garner the attention of news and program directors at your local media stations, leading them to contact you for matters in which your expertise is needed. These are the types of media appearances that will make your agency a household name, thus building up buyer confidence and increasing your sales and referrals.5. Hold Free Real Estate Seminars. Give speeches meant to show potential real estate investors how to enter the market, or show people how to get the most added resale value on their home. Talk about topics that people are going to benefit from-give them “the get” as in “what are they going to get for attending?” Then, deliver on that get. Don’t sell your services, but rather establish authority and be helpful-it will come back to you tenfold.6. Catchy Business Cards. Business cards can make you stand out or get thrown out-it’s up to you which name on paper you want to be. For instance, drop-cards are a nifty way to gain attention. These look like folded up bills of money, leading people to at least pick them up and look at them.When they see your name, they associate putting money in their pocket and are left with a good impression. Drop these in places where people will pick them up. Or how about a business card that folds up into a house? Have a plain white business card? That’s perfect for them to write someone else’s phone number on and then throw away when they’re done with it. Just sayin’ (wink-wink)7. Vehicle Wraps. You drive around your town or city everyday, passing hundreds and thousands of people. Why not use your car for free advertising? Get your vehicle wrapped with your real estate agency’s name or your name and face. Let people know who you are, wherever you go. It’s a one-time cost and super effective at getting you recognized as a person about the community, not just some name on a sign in front of a house.Of course, integrating these offline marketing tools with online marketing techniques is the real key to real estate success.So Tell Me, what kind of traditional or online real estate marketing tools are you using?

How to Invest for a Living – Real Estate As an Investment

Real estate as an investment beckons to a lot of people not only because it is a tangible means of investment but also because there is potential to earn a lot of money. Sure you can invest in many other things like stocks, bonds and jewelry for instance, but investing in properties gives you something more than just a piece of paper to hold on to, or a fancy item to wear. A real estate investment can last for as long as you want it to. You can choose to sell or rent out a property, live in it or give the property to your children in the future. Real estate is a great investment that can be passed on from one generation to the next. With properties, one can truly invest for life. Here are 5 helpful tips on how to invest for a living with real estate as your investment, and start your journey towards financial freedom.· Be educated about real estate investing. One way to do this is by enrolling in a good real estate investor training course. It really pays to know what you’re up against most especially if you’re new in the business. There are a lot of online training programs that offer investing courses for both beginners and experts in the field. Training courses provide case studies and real life scenarios where students can learn a lot from. Being knowledgeable about real estate investing is a great start as it prepares you for your first investment and also gives you knowledge that you bring with you for the rest of your life.· Acquire financing. If you have the cash, the need to acquire financing won’t be a problem. However, not all investors have the capital to fund their investments. Having no capital however is not a deterrent. You can apply for a bank loan or ask about seller financing. Having an approved loan to make your first investment can really help jumpstart your career as an investor. Thus, having financing is the next important thing to do on how to invest for a living with real estate as your investment.· Start locating properties. Look for properties in good locations. Identify its money-making potential. For example, if the market is down, then you can buy low and hold on to a property for a while and earn rental income from it. You can also buy a house in a good neighborhood that needs major fixing. You can renovate this house and then resell it for profits. Study all your options and make offers on the best properties available to you.· Invest in real estate. Get your foot in and buy a property. Make a plan as to what you’re going to do with your investment. Are you going to rent it out? Do you want to renovate and then sell it? Or are you simply buying the property in exchange for your hard-earned money? When a property is in a good location, most investors would simply offer it up for lease, so that they get continuous rental income from it.· Market your property. After you’ve made a plan as to what you’re going to do with the property you invested in, start marketing it to your target market. Inform as many people as possible about the property that you’re selling or offering up for rent. Make press releases, prepare flyers and stage an open house. The sooner that you start earning money from the property, the better, so you can again make another investment with real estate and continue the process of making money.How to invest for a living with real estate as an investment may not be easy but it can be done with perseverance, dedication and hard work. A real estate investment is advantageous in a lot of ways. You get a tangible piece of property that you can hold on to and earn money from. Even if the property loses its value, you still have a piece of land that’s yours to keep and pass on to your children. You are essentially investing in something valuable in more ways than one.